Our team consists of dedicated professionals with years of experience in
value engineering, sign consulting, archive research and maximizing our clients' presence
Please click on the photos for more details.
Tama Starr's creativity and innovative leadership enhanced Artkraft's standing as the world's preeminent
display maker. The company, now in its 116th year, was founded by Tama's grandfather.
Tama has also served as Chair of Manhattan Community Board #5, member of the board of the
International Sign Association, and member of the Advisory Council on Small Business and
Agriculture of the Federal Reserve Board of New York.
Her essays and articles have appeared in Reason, Partisan Review, The Washington Post,
and The Wall Street Journal. Her third book, Signs and Wonders: the Spectacular
Marketing of America, was published by Doubleday/Currency.
VP Design and Engineering
Bob joined Artkraft Strauss as Chief Designer and Project Manager in 1989, and was
responsible for many of its groundbreaking spectaculars, including the Coca-Cola/Suntory/Samsung
"stack" at 2 Times Square, and the 42nd Street Development Project.
Bob also helped organize Local 137's sign hangers' school, the professional training
program for NYC's sign hanging industry, and has taught there since 1971.
He holds teaching certificates from both the New York City and the New York State Boards of Education.
VP Special Projects
Jimmy Manfredi manages real estate and special projects for Artkraft Strauss.
One of the most well-respected members of the NYC sign industry, Jimmy joined Artkraft
as a sheet metal journeyman in 1971, becoming sheet metal foreman in 1974.
He became Artkraft's VP of Operations in 1985 and Chief Operating Officer in 1994. In 2006 he
joined Clear Channel Outdoor to manage its sign maintenance and installation. He remains active
in Artkraft's real estate, site development and leasing operations.
Arthur Boehm heads the Artkraft Strauss photo and video archive.
Previously, he was an editor at AARP The Magazine and has also authored several cookbooks.
His articles have appeared in The New York Times, The Washington Post and Gentlemen's
Quarterly, among others.
Amy joined Artkraft in 2003. She oversees the company's administrative functions,
coordinating office, accounting, communications and staff activity to ensure smooth operations.